Simple Tips for Creating a Great Ad

Keep it simple.

Too much information can make an ad look crowded and confusing, and you may not get the results you want.

Look for ways to stand out from your competition.

Create a clever headline; add a picture or two, depending on ad size; use simple text that’s short and to the point.  Add your business name and/or logo, phone number, email and Web site and you’re done!

Choose a font that is easy to read.

Scripts are generally not a good choice for small ads.

Logos downloaded from the Internet will almost always reproduce poorly.

The Web has a different set of visual parameters, so a logo or other image that looks good on a computer screen will probably produce less than favorable results when printed.